Road-to-the-Future_ST_20_112_large

What does the future hold for Chinese OEMs in and out of China

2 min to readFleet Management
We've summarized the key insights from the webinar on Chinese OEMs held by our parent company Ayvens on July 9. The webinar was held exclusively for our customers.
Share this

Changing perception of Chinese brands

Five years ago, few Europeans could name any Chinese car brands. Today, Chinese OEMs have strong brand awareness when it comes to battery electric vehicles (BEVs), with brands like BYD, Nio, and Lynk & Co gaining significant awareness.

Who are these OEMs?

The Chinese automotive market is more crowded than the European market. Among the top 100 car brands in China, over 40 focus solely on new energy vehicles (NEVs), and more than 50 were founded after 2009. However, the market is consolidating, with only about 20 prominent brands out of over 200 in total.

Some brands are sub-brands of larger companies, like Ora under Great Wall. Unlike traditional OEMs, these companies create brands for specific market segments. Ora was created to target women by offering a cute pink car.

Tariffs on Chinese OEMs in Europe – a timeline

September 2023: European Commission President Ursula von der Leyen highlights concerns about Chinese electric cars being kept artificially cheap through state subsidies, prompting increased scrutiny. October 2023: European Commission investigates potential “illegal subsidisation” of Chinese OEMs.[1] May 2024: United States impose 100% tariffs on electric cars from China.[2] June 2024: European Commission concludes Chinese BEV producers benefit from unfair subsidisation.[3]^ ^ July 2024: As per, 5 July provisional tariffs are applied November 2024: European Commission deadline for imposing definitive measures. These must be approved by 15 member states representing 65% of the population.

Glossary

BEV: Battery electric vehicle NEV: New energy vehicle. A common classification in China that refers to electric powertrains like battery electric vehicles and plug-in hybrid electric vehicles (PHEVs) OEM: Original equipment manufacturer

The webinar was moderated by Gavin Eagle, Global Director – International Key Accounts, and key speakers were Dr. Sihong Zhang, Associate Partner at McKinsey, Maite Ottes, Group Lead for Competition Law and Public Affairs at Ayvens, and Fabio Carello, Head of EV Performance at Ayvens.

Published at 15 August 2024
Was this article helpful?
15 August 2024
Share this

Related articles

Driver Safety
Drive safely into autumn08 September 2023 - 3 min to read
Driver Safety
Why road safety matters17 May 2021 - 1 min to read
Driver Safety
12 golden safety rules30 June 2020 - 2 min to read