Marketing Operations Specialist
Department
Marketing
Location
Marousi, Athens Greece
Date posted
27-03-2024

At ALD Automotive | LeasePlan, we are always asking What's next in mobility.

Join our team and be part of a dynamic, exciting and engaging business, so we can discover What’s next together!

Position: Marketing Operations Specialist

You will be a member of a highly skilled and award-winning marketing and communications team that embraces innovative and targeted marketing philosophies, in a leading organization that is looking to transform mobility through sustainability and digitization.

In this role, you'll be responsible for measuring and evaluating marketing performance, supporting integrated marketing campaigns and lead generation strategies, informing strategic planning and budgeting, and enhancing overall marketing process, technology, and workflow.

Key Responsibilities:

  • Strategic: Develop and contribute to marketing plans and brand strategy, providing data-driven insights to inform strategic decision-making and workflow.
  • Analytical: Monitor marketing and departmental budgets, track key performance indicators (KPIs) to measure campaign effectiveness and ROI (Return on Investment), generate insightful reports for data-driven decision making and campaign optimization.
  • Operational: Oversee the day-to-day execution of marketing planning across all channels, ensuring adherence to brand guidelines and timelines. Manage external agencies, marketing vendors, and contractors, ensuring deliverables meet project requirements and budget constraints. Maintain and optimize customer touchpoints operations across all locations to deliver a seamless brand experience.
  • Collaborative: Collaborate with internal stakeholders (commerce, operations, product) and external agencies to ensure alignment and successful brand deployment.
  • Trend Aware: Stay up-to-date on industry trends, competitor analysis, and customer insights, translating them into actionable recommendations to optimize marketing strategies and messaging.

Qualifications:

  • University Degree in Marketing, Business Administration or Communications.
  • Master’s degree in Marketing, Strategy or in a related field will be considered a plus.
  • 4+ years’ experience in a similar role, within a multinational organisation.
  • Strong numerical skills and working experience in budgeting and reporting.
  • Strong writing and communications (English and Greek) including proof reading skills and an attention to detail.
  • Advanced computer literacy and proven experience with Microsoft Excel, Microsoft Powerpoint, Google Analytics

Competencies and Skills desired:

  • Strong communication skills, collaborative with emphasis on teamwork.
  • Growth mindset, business ownership with a drive to deliver.
  • Strong analytical skills with financial understanding.
  • Consumer-centric orientation.
  • Attention to detail with strong execution, project management and prioritization skills.

Why ALD Automotive | LeasePlan?  

With over 3.3 million vehicles managed across more than 44 countries, we provide full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry, we are well-positioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive. 

At ALD Automotive | LeasePlan, we believe that our success is driven by our commitment to customer satisfaction. Our team is dedicated to delivering innovative solutions and technology-enabled services that help our customers focus on their everyday business. We’re committed to sustainable mobility and have made it a core part of our strategy. In everything we do, we’re guided by the principles of authenticity, curiosity, commitment and collaboration. We aim to foster an organisation that's diverse in people and ideas, where everyone can thrive and be themselves, no matter who they are.

Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed. Follow our page for the latest updates, news, and insights.

*ALD Automotive | LeasePlan will rebrand to Ayvens across all 44 countries by 2025.