LeasePlan | ALD Automotive reveal the new global mobility brand
LeasePlan | ALD Automotive presents today, worldwide, Ayvens, its new global mobility brand, which results from the union of the two Groups.
By bringing together complementary capabilities and expertise, the company saw an opportunity to reimagine mobility going forward for the better. This new brand feeds that common purpose by defining the company's unique position in the market and highlighting what makes it different and the value it brings to customers across all segments. Its new brand promise is to make life flow better by delivering mobility that is simpler, smarter and sustainable.
The combined group Ayvens is positioned to become the leading global sustainable mobility player. With the world's largest multi-brand EV fleet out of a total of 3.4 million vehicles managed worldwide, the company aims to lead the way to net zero and further shape the digital transformation of the industry.
The new unifying brand creates a powerful identity for two highly reputed industry players.
In Portugal, only LeasePlan is part of Group Ayvens and will adopt the new brand at the end of the first quarter of 2024.
A new name and a symbol
Ayvens is a memorable, simple yet statutory name which indicates the way forward for progress. It is accompanied by a symbol which represents the legacy companies coming together as one team, working towards a common goal, with a strong, stable foundation at its base and an upwards fluid form symbolizing progress and dynamism.
The name is solidly endorsed by its globally renowned majority shareholder, Societe Generale.
A new graphic identity
The graphic identity conveys energy through a friendly, modern font, along with vibrant, unique colours inspired by the natural environment and crafted to stand out in the market.
The joyful and dynamic iconography captures the essence of mobility, showcasing it through beautiful moments yet grounded in everyday lives.
A new brand tagline
Better with every move captures the company’s underlining mission to deliver “better” mobility through continuous progress for customers, for businesses and for the planet.