The Value of a Stable, Established Partner in Fleet Management

September 9, 2020

Since earlier this year, businesses across all sectors have shifted their models, essentially rethinking their operations in an effort to adjust to our new normal. Buyer behaviors and habits have also quickly evolved, forcing companies to keep up.

While businesses do their level best to adapt, they often rely on the leadership and stability of their partners. For some, that’s unfortunately not a viable option. Across all industries, businesses have seen partners either lose ground or disappear completely. This sudden lack of partnership creates critical risks for operations, and it’s no different for the fleet industry. That’s why stability and continuity are so important, especially for fleet managers who are left to pick up the pieces.

LeasePlan’s SVP of Customer Experience, Loni Metter, shares an important perspective on the impact our new normal has on fleets: “Capturing the hearts and loyalty of clients is essential to everything a fleet management partner delivers, especially in times of uncertainty. Clients rely on that stability and consistency of service to manage costs, more clearly see the road ahead, and funnel those consultative insights throughout the rest of their business.”

The 3 Biggest Risks of an Unstable Fleet Management Partner

Lack of Services Availability
Though demand for vehicles decreased during the shutdown, in part because manufacturers simply couldn’t build vehicles, essential businesses remained open. Consequently, the continued demand for services meant that fleet management companies needed to stay on top of their game. Without strong business continuity planning, including supply chain forecasting, lack of preparation could place incredible strain on client relationships.

Lack of Corporate Knowledge
Automotive expertise, marketplace trends, actionable fleet analytics and insights—for fleets of all sizes, the right fleet management partner is an invaluable source of corporate knowledge. If that partner were to suddenly go under, fleet managers would be left without a critical knowledge base.


Lack of Growth Opportunities
Especially for smaller fleets, the ability to expand can depend greatly on the fleet management company with which they decide to partner. If the fleet management company struggles to innovate or stay on top of marketplace trends and insights, their clients lose access to critical growth opportunities.

The Top 3 Benefits of a Stable Fleet Management Partner

Someone Who Understands Your Business
It takes time to get to know each business’s unique models, goals, and bottom lines. When you choose to partner with a stable fleet management company, you get a partner who takes the time to understand your business, discover your fleet needs, and offer custom solutions to address those needs accordingly.

Flexible Growth Opportunities
Your business and fleet growth can largely depend on the growth, stability, and continuity of your fleet management partner. Fleet management companies who have continued to sign new business, fund innovations, and expand their workforces are great examples of who can take your business to the next level.

Consistent Experiences, Even in Unprecedented Times
Choosing a stable fleet management company partner, one dedicated to delivering consistency and reliability, provides an unmatched sense of security for your fleet. This provides a sense of confidence that you’re delivering the very best experiences for both your customers and drivers.

Choosing a stable fleet management company partner, one dedicated to delivering consistency and reliability, provides an unmatched sense of security for your fleet. This provides a sense of confidence that you’re delivering the very best experiences for both your customers and drivers.

If there’s one thing that 2020 has taught us, it’s that fleets need to keep moving. To do so, they need a strong fleet management partner by their side every step of the way. Now more than ever, stability is an essential quality in a trusted partnership. Equally essential is working with a partner who has a customer-first approach, one that includes tailored service offerings and focuses on each business’s unique bottom line.

Though we’ve always considered ourselves to be that trusted partner, 2020 has reaffirmed how stability, continuity, and a focus on customer success are core to who we are at LeasePlan. When other fleet management companies were unfortunately forced to slow down, LeasePlan thrived.

After quickly and successfully transitioning to a nearly 100% remote workforce, we’ve been fortunate enough to continue expanding our workforce and promoting from within, adding expertise to every sector of the business.

We continue to operate from a global perspective. With offices in 32 countries, we offer a consistent message under a connected leadership structure.

As part of strong continuity planning and execution, we remain in constant communication with our vendors and partners.

LeasePlan is committed to funding forward-thinking innovations, providing digital and tech-forward solutions to our customers and their drivers.

LeasePlan’s SVP of Client Success, Carolyn Edwards, summarizes it best: “There is no roadmap for such a challenge [pandemics]. However, by utilizing our industry expertise, we can effectively create better outcomes for our customers as well as internal customers. In fact, that’s exactly what the LeasePlan team did in developing creative solutions for our clients…by providing funding solutions, maintenance recommendations, as well as improvements on communicating with drivers, executive leadership, and their LeasePlan team members.”

At a time when our customers need us most, we’re proud to step up and deliver the type of stability and strength they've come to expect from LeasePlan. We’re also proud to be a sponsor at NAFA 2020, the first digital conference of its kind. We hope you’ll virtually stop by to learn more about how a stable partnership with LeasePlan can drive your fleet forward toward what’s next.

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