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Rev Up Your Brand by Investing in Your Fleet’s Visual Identity

3 min to readNews and More
Just as clothes express personality, corporate fleets can communicate a lot about a company’s brand.
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A study by 3M and the American Trucking Association revealed that 91% of people notice words and graphics on trucks, and 75% of those people form impressions of the product or company advertised. That’s a lot of impressions – between 1 and 4 million per month on local routes, according to a study by the Traffic Audit Bureau. But the question is, what kind of impressions are you making?

The obvious part of the answer has to do with how vehicles reflect a recognizable visual identity. Think of the blue vans with Amazon’s distinctive smile logo, Home Depot’s orange delivery trucks, and Napa Auto Parts’ blue cars with yellow hats. Beyond visual imagery, the vehicles themselves also tell a story. For instance, Best Buy’s Geek Squad drives Volkswagen Beetles. They’re cheerful, friendly, and small-yet-mighty – precisely the image you want to give consumers who need help with their technology.

Does your fleet convey these essential brand identity components?

Put it all together, and it’s easy to see how your fleet can reinforce important qualities that comprise your company’s consumer and employer brands, including:

Frans Mahieu

Director, Marketing, LeasePlan USA

Originally published in Automotive Fleet: Rev Up Your Brand

Published at June 1, 2022
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June 1, 2022
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