build back stronger

Building Back Stronger: Reviving Business in a COVID-19 World

5 min to readNews and More
It's hard to believe we've arrived at the one-year anniversary of COVID-19 lockdown in the U.S. I'll never forget March 16, 2020 - the day when companies across the nation shifted to a fully remote scenario for the foreseeable future. Little did we know how much (and how fast) our world would change from that day forward.
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Yes, the sun has set on 2020, but we're still battling the effects of a worldwide pandemic. Our economy is still in 'recovery' mode from last year's COVID impacts, and I expect we'll be rebuilding for some time now.

And rebuild we will.

While COVID has been a difficult season for businesses and individuals to navigate, the silver lining in all of this is that we're exploring new ways of working and, in many ways, we're strengthening our grit and resilience. I think in all of us there's a desire to "turn the page". To shake off the shackles of COVID and "Build Back Stronger".

We don't want to just "make it through" another year. We want to deliver more value. Perform better. Build stronger relationships with our customers. Be more tech savvy this year than we were before. Cultivate a culture of unity, resilience and respect. Grow ourselves and our people.

This is what we're striving for in 2021. But how do we make it happen?

Step 1: Take care of your people

To build back stronger, you must start with a strong foundation. For LeasePlan USA, we have a strategic imperative every year to strengthen employee engagement and look after our people.

Over the last several months, we've implemented new opportunities and new ways of working to ensure our teams are cared for.

Step 2: Innovate for your clients

It's no secret that COVID-19 has added a new level of pressure to our service-based economy... but businesses (of all sizes) have risen to the challenge.

Grocery stores now offer curbside pick-up or front-door delivery. Restaurants expanded their take-out menus and remodeled their drive-thru infrastructures to meet the needs of customers.

Here's how we're "Building Back Stronger" for our customers at LeasePlan:

Step 3: Build for a better tomorrow

The key to "building back stronger" is to think beyond today and start building for tomorrow. There will always be opportunities to do better, so think about what's next and build forward!

Here's how we're building for tomorrow at LeasePlan:

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While COVID-19 has certainly left its mark on modern society, we're excited to continue adapting and we're determined to build back stronger for a future beyond the pandemic.

Stay healthy and well. I look forward to Building Back Stronger, together.

Best wishes, Matt

About the author

Matt Dyer

With more than 20 years’ industry experience, Matt Dyer is responsible for leading LeasePlan USA in its strategic endeavors and further promoting the strong focus on optimizing the client experience. Prior to joining LeasePlan USA in 2019, Matt led strategic initiatives that put the customer first during his 5-year tenure as managing director at LeasePlan UK. He played a key role in developing the company’s innovation strategy and oversaw the successful launch of, a pan-European marketplace for high-quality used cars in the UK. Matt has fulfilled several senior positions for LeasePlan, including commercial director and managing director of LeasePlan International. He has a strong record in delivering commercial growth and strategic change and has a significant track record in global business.

**Matt Dyer **CEO and President of LeasePlan USA

Published at March 17, 2021
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March 17, 2021
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