At LeasePlan, we stand for equality for all because we believe that everyone has a contribution to make, no matter their gender. Unfortunately, sexism still pervades the automotive industry. In the spirit of International Women's Day we #ChooseToChallenge our own industry about why there's hidden gender bias in vehicle design and testing.
While you may see your car as a gender-neutral mobility tool, that couldn't be further from the truth. It all starts with the simple fact that cars are made and safety tested with men in mind. Vehicular gender bias is more than a mere annoyance too, it's a real road safety concern, with female drivers 73% more likely to be seriously injured and 17% more likely to be killed in a crash than their male counterparts. We see this gender bias in three main areas of automotive design and safety: