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For those seeking dramatic design and pulse-racing performance, the Jaguar is the perfect choice. Agile and powerful; sleek and seductive; confident and instinctive: the Jaguar DNA is instantly recognisable. The pure manifestation of uncompromising passion, nothing feels quite like driving a Jaguar.

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Jaguar - the art of luxury and performance

The history of Jaguar Cars Ltd. stretches all the way back to 1922 when a British gentleman named William Lyons first set up shop as the Swallow Sidecar Company. It would eventually produce the first car to bear the big cat moniker in 1935, the ‘SS’ Jaguar 2.5l Saloon. Lyons wanted to create a world-class sports sedan with ‘grace, space, and pace’ and he undoubtedly succeeded. He renamed his company and it quickly became world-famous for its visually stunning and technically ground-breaking Jaguar line. Today, the iconic Jaguar brand is synonymous with luxury and performance.


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