Mobility Monitor 2019

Thegrowing preference for the transition to electric mobility is confirmed by themost recent study conducted by LeasePlan and Ipsos on a number of 4,000 driversin 16 countries, internationally.

October 17, 2019

Key findings

  • A surge in positive attitude towards electric driving, with 61% of respondents (80% in RO) indicating that they view zero emission electric driving favourably. Nearly half of all surveyed (64% in RO) said that their opinion towards electric driving has favourably improved over the past three years.
  • An increasing amount of respondents declared their intent to lease an electric vehicle. Among those planning on leasing a car in the next 5 years, two in five (40% globally, 87% in RO, on a small base) say they will choose an electric vehicle
  • The benefits of electric driving are increasingly clear: EVs contribute to fighting climate change through lower CO2emissions (according to 60% of those planning to go electric in the next five years, 62% in RO); help improve air quality in towns and cities through lower NOX emissions (43%, 61% in RO); and have an overall lower running cost (60% globally, 58% in RO))

Although migration to alternative propulsion is a clear trend, the attitude towards classic engines remains in the neutral-positive area. Thus, in gasoline, the attitude remains constantly positive, only in diesel we have a stable balance (about 33% on each type of response). When it comes to purchase or use intent in operational leasing, the lower cost of gasoline cars seems to outweigh the concerns about emissions and the price of fuel. For diesel, although efficiency in use and range are mentioned as positive influences in the purchase / use decision, the higher emissions causes the intention to buy / use to go in a negative area (46% say no would choose diesel).

 

Romania – in top 4 as attitude towards electric mobility

With 80% positive attitude towards electric vehicles (+ 67% evolution over the last 3 years), Romania is on the fourth place after Portugal, Turkey and Greece. When it comes to using in operational leasing, the answer is even more categorical: although on a small basis, the 87% percentage places us first among the 16 participating countries. Compared with the purchase intention, the percentage is double in favor of leasing, a situation which can be explained by the risk that any relatively new and fast developing technology entails. In operational leasing, the risk is taken over by the leasing company and users benefit from premium services at a constant monthly rate.

More than half of those surveyed (60-61%) acknowledge lower emissions and low operating costs as the main factors supporting the transition to electric mobility. An important barrier remains, however, the high price (75%), especially in the absence of subsidies (quite consistent - 45,000 lei for electric and 20,000 for plug-in hybrids), as seen in the more developed countries in the area where the demand for EV decreases dramatically with the disappearance of state aid. The network of charging stations and the fear of not running out of “fuel” are barriers with lower percentages, probably due to the visible initiatives of the network developers in Romania. However, the still small number of stations with public access remains a problem.

About Mobility Monitor

  • The LeasePlan Mobility Monitor is an annual survey of people’s opinion regarding the most important subjects facing the industry, produced in partnership with leading research firm Ipsos
  • The survey is conducted across 16countries internationally, including: Belgium, Denmark, France, Germany, Greece, Italy, Luxembourg, the Netherlands, Poland, Portugal, Romania, Spain, Sweden, Turkey, the United Kingdom and the United States
  • This year, the survey is divided into three separate editions: 1) EVs and Sustainability, 2) Used Cars, and 3) the Future of Mobility, which will be released before the end of the year
  • This first edition analyses public opinion regarding electric driving and zero-emission mobility, as well as the biggest barriers stopping drivers from starting electric
Download free the full report here