Setting up shop in 1950, SEAT was Spain’s first family car manufacturer. The company grew on the success of compact models like the SEAT 600 (1950s), SEAT 650 (1960s) and eighties favourite, the SEAT Ibiza. The brand has since evolved along with its audience. Joining the SUV market with the SEAT Ateca and in 2018 announcing the launch of sports car brand, CUPRA. In the years ahead, a range of hybrid and electric vehicle will join the global EV race. SEAT may be producing larger, more performance-oriented models, the familiar SEAT characteristics are still central—a sporty driving experience, stylish looks, and the latest in-car technology.