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Driving a Jeep is like wearing a badge of honour. The legendary American brand born in the heat of battle has produced a heroic range of hard-working Jeep vehicles since WWII—from rugged, all-terrain 4x4s to luxurious, award-winning SUVs. For those who hear the call to adventure, Jeep is the answer.


Jeep — a heritage of heroes

The Jeep legend was born in the heat of battle, with America on the verge of entering World War II. The U.S. Army solicited bids for a ‘light, four-wheel reconnaissance vehicle’ tailored to specification. One prototype, the Willys ‘Quad’ exceeded all expectations, but it took three automakers to collectively produce what would become the ‘jeep’ template. The Jeep became the GI’s best friend, and thousands were also shipped to the Allied Forces of Britain and Russia. After the war, the tough, simple, 4x4 became even more famous once it was available on the surplus market. Today, the iconic Jeep brand is forever tied to freedom, capability and adventure.

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