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Citroën’s premium sub brand with a distinctive spirit, the DS is a refined vehicle for the car ‘connoisseur’. Perfect for those who want to stand out from the crowd, the DS offers something a bit different. Unconventional, streamlined, and unmistakably French.


DS - Bringing a legacy into the future

Drawing on the legacy of the original Citroën DS, the French ‘goddess’ of cars, Groupe PSA developed a third, stand-alone marque to garner premium pricing. The luxury DS branded line was announced in 2009 and the first model, the DS3, was named ‘2010 Car of the Year’ by Top Gear Magazine. Today, as its own entity, DS embodies the ‘spirit of the avant-garde’ and is focused on premium features, like new technology and more functional interiors. DS plans to introduce three new models by 2020.

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