I now consider the charging infrastructure the largest hurdle towards electrification of fleets. Let me start by pointing out that the market in recent years does show a strong improvement. There are now over 250k public charge points in Europe, which is a 35% increase year-on-year [³]. Next to this, the private chargers market (home & workplace chargers) have many new entrants of suppliers in hardware and service across Europe, leading to lower prices and stronger product propositions.
However, the decentral nature of charging provides quite some challenges for fleet managers. There are easily over 500 different public charging operators (CPOs) in Europe, which unfortunate are not all interoperable with each other. Contracting them all directly is not an efficient model for our clients. Limited price transparency and the different tariffs per charge pole add to the complexity of public charging for international fleet managers.
The home charger category also provides many questions. The blend between private and business usage is a challenge for fleet managers. What to do with the installation of a charger at the private house of the driver? How to handle the reimbursement of home electricity? And how green is the energy that actually is charged with the fleet vehicles?
How to put this into perspective for an international fleet manager? Our data shows that on average, 10% of all charge sessions happens at public chargers, 30% at the workplace and 60% at the home of the driver. Therefore the right approach to charging is paramount:
- Selection of the right product configuration and services for charging
- The car policy needs to be adjusted to facilitate home, workplace and on the go charging
- Communications of the offered charging solution to the drivers