LeasePlan Corporation N.V., a global leader in Car-as-a-Service, and Fiat Chrysler Automobiles (FCA) today announce an operational lease partnership in several European markets.
Under the agreement, LeasePlan will become the preferred partner to FCA’s European dealer network in the markets where FCA does not operate its own captive arm, offering LeasePlan operational lease solutions to FCA’s customers. A key focus of the partnership will be on the fast growing Small and Medium Enterprise (SME) segment.
Unlike traditional white label agreements, the LeasePlan-FCA partnership is based on a referral model via which FCA will provide the vehicles to customers, with the operational lease being directly managed by LeasePlan. This is the first partnership of its kind for LeasePlan with a major European OEM.