Data concerns top of mind for Greek drivers

June 16, 2020

LeasePlan, together with leading global research firm Ipsos, released the Car Data and Privacy edition of its annual Mobility Monitor. The annual survey reveals that car data concerns are top of mind for drivers, with over half of respondents being worried about what data is being collected from their cars and by whom.

The key findings of the Car Data and Privacy edition of the Mobility Monitor are:

  • Car data concerns are top of mind for many Greek respondents, with a majority 66 %(53% total) being worried about who owns the data collected from their vehicle. In addition,62% (52% total) are worried about personal data being left in cars after they are returned/sold, while 57% (49% total) are worried about their data being shared with third parties
  • A large majority of respondents are willing to share data (anonymously) if there is a benefit to their driving experience. This is especially true if sharing data would: reduce fuel and maintenance (in this case, 79% of Greek respondents and 70% of total respondents are willing to share), reduction of vehicle emissions (77% in Greece and 68% in total)
    reduce traffic congestion and journey time (76% in Greece and 70% in total), or improve car performance (71% in Greece and 66% in total)
  • Anonymity is a key requirement for drivers to share their data. In all the above cases, almost half of respondents would only be willing to share car data if it was done anonymously
    The Mobility Monitor is an international survey of over 4,000 drivers in 16 different countries into the big issues facing drivers and the automotive industry.

Konstantinos Petroutsos, Managing Director of LeasePlan Hellas, said:

"Vehicle data provides an excellent opportunity to make driving safer and more pleasant. However, this year's Mobility Monitor survey shows that concerns about what data is collected by vehicles and who they belong to are also strong for Greek drivers. Therefore, the car industry and the relevant bodies must, on the one hand, step up and make it easier for drivers to understand what data is being collected and for what purpose, and on the other hand to ensure that everyone shares the benefits of the smart car revolution. This, in our view, can only be achieved if we create a "neutral server" where data from vehicles will be collected anonymously. All of the above create an opportunity for us, for the automotive industry and for the relevant bodies, so we can use them for the benefit of the drivers and their driving experience. The drivers lead the way and we have to follow ".

The Car Data & Privacy edition of this year’s Mobility Monitor can be downloaded on the link below.

"Car Data & Privacy"