Man and woman inside a car

Road safety: How to improve it

2 min to readDriver safety
More than 1.35 million people die in road traffic accidents each year worldwide, according to the World Health Organization (WHO). 
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In fact, traffic injuries are now the leading killer of people aged between 5 and 29, including a disproportionate number of pedestrians, cyclists and motorcyclists – especially in developing countries. Over 90% of all accidents are caused by driver error, such as poor anticipation, inappropriate reaction to a hazard or violation of road traffic laws . Excessive speed is the main factor in 30% of fatal accidents, while distraction causes 10-30% of road deaths. Equally worrying is the fact that 25% of all road fatalities in Europe are alcohol-related. Road safety is a shared societal responsibility, and influencing the behaviour of road users – including pedestrians and cyclists – offers by far the biggest potential for improving road safety. Here are 12 simple steps all drivers can take to help make the world’s roads safer.

12 steps to make the world’s roads safer

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Top 5 high-risk factors contributing to most driving accidents

SafePlan Zero

Be a hero, aim for zero

LeasePlan aims to make its fleet the safest in the industry by working towards zero serious bodily injuries by 2030. SafePlan Zero includes content, tools, guidelines and reports on the three major safety areas: the driver, the vehicle and fleet management.

Published at March 15, 2021
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