Augmented Reality (AR) is where digital images are placed into a real-time image to make it look like the object is really there, and users interact with it by moving their phone or tablet, for example.
Virtual Reality (VR) goes one step further by creating a completely simulated environment.
No longer the preserve of top-flight Formula One teams, both technologies are already being used by motoring firms. Today, prospective car buyers can get behind the wheel from the comfort of their own home, and explore a model’s finest details before placing an order.
VR, in particular, has enormous potential for driver training, providing access realistic demos of driving scenarios. It could range from general hazard perception to more specific scenarios, such as defensive driving, reaction tests and dealing with emergencies.