New marketing campaign drives transition to EVs

Based on in-depth research, the marketing campaign was launched in August 2021. Electric Moments includes five tools to help people determine if they are ready to switch: an EV assessment for drivers, a fleet-readiness assessment for fleet managers, an eLCV assessment, a charging costs calculator and a charging point suitability assessment.

“The campaign has led to an exciting collaboration with the world’s top EV YouTube channel, Fully Charged,” continues Neill. “We’ve launched a video series where people discuss their experiences of making the transition to electric driving. It’s vital to keep growing the momentum behind EVs, and we want to help everyone make the right decision, whether they’re a private lease customer or the manager of a thousand-vehicle fleet.”

Electric Moments joins many other EV initiatives at LeasePlan UK, from free consultancy to an EV salary sacrifice scheme. There is also a dedicated EV helpdesk as well as an online thoughtleadership hub, Insights, providing guidance and support. But this campaign is something of a standout: Electric Moments was also a key factor in LeasePlan UK’s commendation in the Leasing Company of the Year category at the Green Fleet Awards 2021.

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