New marketing campaign drives transition to EVs
Based on in-depth research, the marketing campaign was
launched in August 2021. Electric Moments includes five tools
to help people determine if they are ready to switch: an EV
assessment for drivers, a fleet-readiness assessment for fleet
managers, an eLCV assessment, a charging costs calculator
and a charging point suitability assessment.
“The campaign has led to an exciting collaboration with the world’s top EV YouTube channel, Fully Charged,” continues
Neill. “We’ve launched a video series where people discuss their
experiences of making the transition to electric driving. It’s vital
to keep growing the momentum behind EVs, and we want to
help everyone make the right decision, whether they’re a private
lease customer or the manager of a thousand-vehicle fleet.”
Electric Moments joins many other EV initiatives at LeasePlan
UK, from free consultancy to an EV salary sacrifice scheme. There
is also a dedicated EV helpdesk as well as an online thoughtleadership
hub, Insights, providing guidance and support. But this
campaign is something of a standout: Electric Moments was also
a key factor in LeasePlan UK’s commendation in the Leasing
Company of the Year category at the Green Fleet Awards 2021.