More than 1.35 million people die in road traffic accidents each year worldwide, according to the World Health Organization (WHO). In fact, traffic injuries are now the leading killer of people aged between 5 and 29, including a disproportionate number of pedestrians, cyclists and motorcyclists – especially in developing countries. Over 90% of all accidents are caused by driver error, such as poor anticipation, inappropriate reaction to a hazard or violation of road traffic lawsi. Excessive speed is the main factor in 30% of fatal accidents, while distraction causes 10-30% of road deaths. Equally worrying is the fact that 25% of all road fatalities in Europe are alcohol-related. Road safety is a shared societal responsibility, and influencing the behaviour of road users – including pedestrians and cyclists – offers by far the biggest potential for improving road safety. Here are 12 simple steps all drivers can take to help make the world’s roads safer.

12 steps to make the world’s roads safer

  1. Belt Up - always ensure all passengers (front and back) as well as the driver are wearing their seatbelt
  2. Move Up - headrests must be in the correct position to be effective
  3. Slow Up - abide by all speed limits and only overtake if it is safe to do so
  4. Back Up - keep a safe distance from the car in front
  5. Wise Up - drive according to the conditions, especially in bad weather
  6. Check Up - brakes, tyres and lights all need checking periodically to make sure they are working
  7. Wake Up - take a break every 2 hours and ensure you rest for a total of at least 11 hours in any 24-hour period
  8. Shut Up - activate the driving mode on your mobile phone
  9. Look Up - for people on bikes, on horses and on foot
  10. Sober Up - just say no to alcohol and drugs
  11. Buck Up - keep yourself alert yet calm at all times while driving
  12. Sharpen Up - wear glasses/lenses if your eyesight is poor

Top 5 high-risk factors contributing to most driving accidents

• Drowsiness
• Alcohol
• Drug-impaired driving
• Speeding
• Distractions


SafePlan Zero

Be a hero, aim for zero

LeasePlan aims to make its fleet the safest in the industry by working towards zero serious bodily injuries by 2030. SafePlan Zero includes content, tools, guidelines and reports on the three major safety areas: the driver, the vehicle and fleet management. For more information on our SafePlan programme, please contact LeasePlan.



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